The Nike Adidas Puma Olympic Battle Will Have to Wait | Barron's
Nike avoids Olympic sponsorship restrictions
Nike's Shifts in Track and Field Are Top of Mind as Trials Begin - The New York Times
Olympics-USOC and Nike extend partnership through 2020 | Fortune
Nike Contracts Forcing Track Athletes to Get Creative With Race Quotas – Sportico.com
This Is How Much Nike Dominates American Track - FloTrack
Nike set to be first sponsor for Los Angeles 2028 Olympics - Inside Sport India
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Which Brand is Going for Gold?
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
Non-sponsor Nike is brand most associated with Olympics
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
How Nike Brilliantly Ruined Olympic Marketing Forever
:format(jpeg)/cloudfront-us-east-1.images.arcpublishing.com/tgam/3BXVW6EBJNBWTIDU7BYFL734W4.JPG "Nike suspends Hockey Canada sponsorship over handling of sexual assault allegations - The Globe and Mail")
Nike suspends Hockey Canada sponsorship over handling of sexual assault allegations - The Globe and Mail
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
Ambush Marketing: How Nike Made Olympic History | by Chelsea Rose | Medium
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Ambushing the Olympics in Swoosh: Lessons from Nike's 2012 campaign
Nike takes marketing gold with neon-yellow shoes
How Nike Brilliantly Ruined Olympic Marketing Forever
The real Olympics competition: Nike and Adidas claim China's heroes | Olympics 2008 | The Guardian
